Online leaks of Jaguar’s new concept photos, the concept vehicle will be displayed at Miami Art Week hints about the brand’s updated visual style.
Although the new advertising campaign is controversial, it is undoubtedly generating conversation.
The new Jaguar will be “fearlessly creative” and “copy nothing.” Backlash on social media, notably from Elon Musk.
A few hours before its official debut, the new Jaguar GT concept was leaked.
According to the spokeswoman, the company is aware of images that are going around online, but it’s unclear how authentic they are.
Hours before the model’s formal debut in Miami, leaked pictures of Jaguar’s highly anticipated electric concept car surfaced, showing a car that might just about live up to its contentious advertising promise of being completely new.
The idea for the car, a sleek long-bonnet electric model in blazing pink, may look more recognizable to Barbie or Pink Panther fans than to regular Jag owners, according to early online reaction.
The absence of a rear windscreen and the installation of rear-view cameras beneath gold spots behind the front wheel are the most striking elements, aside from the colors.
A windscreen that seems to blend into the side windows, which taper towards the back of the car, caps off the car’s unusual front end above enormous wheels and wheel arches, creating what Autocar refers to as “a wraparound effect reminiscent of a racing helmet.”
How precisely the leaked photos match the concept car that will be unveiled in Miami later (at 8 p.m. EST on Monday and 1 a.m. BST on Tuesday) is unknown. Although the leaked photos seem to only depict two doors, Jaguar Land Rover has previously stated that its first electric model would be a four-door saloon.
The company was “aware of images circulating online ahead of Jaguar’s official reveal at Miami Art Week,” according to a spokeswoman.
The interior photos also reveal in-car touchscreen entertainment systems, which are considered standard equipment even in mid-range automobiles, and a driver’s seat devoid of a speedometer, which is mandated by law in the majority of countries.
New Jaguar GT Idea and design
The new concept car’s appearance is unmistakable, especially given that the leaked images feature it in a striking pink color that is reminiscent of Lady Penelope, albeit a more subdued blue model is also seen in the background.
With its outrageous dimensions and neo-retro style that combines vintage design elements with unashamed modernity, the GT model rejects all pretension of being a “normal” car.